Prepared for Scott Leune Education

Fill Every Seminar Seat. Build a Coaching Waitlist.

A complete paid acquisition system, VSL funnel outline, email nurture sequence, and landing page rewrite. Built specifically for Scott Leune Education. Nobody else can use this.

4 Deliverables
47 Pages Analyzed
3 Ad Scripts
5 Emails Written
6 Competitors Reviewed

Why We Reached Out to You

You have been named one of the 30 most influential people in dentistry. You have launched 400+ dental startups and trained 20,000+ dentists. Your Startup Coaching program has a $100,000 savings guarantee that no other dental coach can match.

And your entire digital presence is running on a WordPress template with no tracking, no paid ads, no funnel, and no email system.

The gap between your authority and your marketing infrastructure is one of the widest we have ever seen. That gap is also the biggest growth opportunity. Everything below is designed to close it.

What is Inside

Want to Walk Through This Together?

15 minutes. I will show you how each piece connects and what implementation looks like.

Book a 15-Minute Call or email colin.d@crdmarketing.com

Bottleneck Analysis

We analyzed scottleune.com, your coaching pages, your seminar presence, and your competitors. Here is what we found and what it costs you.

Click each section below to expand the full analysis

Gap 1: No Paid Advertising. An Untapped Channel Worth $500K+/Year.

Critical +

What We Found

Scott Leune Education runs seminars in 6 cities, sells high-ticket coaching programs, and has 19 corporate sponsors. Every dollar of revenue comes from reputation, PR, referrals, and organic content.

There is no Facebook pixel on scottleune.com. No ads in the Meta Ad Library. No Google Ads. No tracking infrastructure of any kind.

This means every prospect who visits the site and leaves is gone forever. No retargeting. No follow-up. No second chance.

What This Costs You

A conservative estimate: Scott Leune Education seminars run in Las Vegas, Vancouver, Miami, DC, Nashville, and Dallas in 2026. If paid ads filled just 20 additional seats per event at $2,000 per seat, that is $240,000 in new revenue from seminars alone.

Now add coaching. If those same ads drove 10 additional coaching applications per month and 3 closed at $25,000 average, that is $75,000/month. $900,000/year.

Competitors in the dental coaching space (ACT Dental, Productive Dentist Academy) are running paid acquisition. Every dentist who sees their ad and does not see yours is a dentist you could have reached first.

The Fix

We built a full paid acquisition strategy and 3 ad scripts ready to film. Platform, budget, targeting, ROI model, and creative. See Deliverable 1 below.

Gap 2: No Funnel Infrastructure for Coaching Enrollment

High Impact +

What We Found

The Startup Coaching program has a $100,000 construction and rent savings guarantee. That is one of the strongest offers in dental coaching. If calculated cost savings do not exceed $100K, the consulting fee is refunded in full.

But the page selling it has almost no information. No video. No detailed breakdown of what is included. No testimonials. No social proof integration. No conversion architecture.

A dentist lands on scottleune.com/startup-coaching/ and sees a WordPress template page. Compare that to Productive Dentist Academy, which has a multi-step enrollment funnel with video testimonials, detailed program breakdowns, and a clear path from interest to application.

What This Costs You

High-ticket coaching buyers do not impulse purchase. They need to be guided through a decision. Without a VSL or structured sales page, every visitor who is "interested but not ready" simply leaves. There is no mechanism to educate them, address objections, or move them toward a decision.

A VSL funnel typically converts 2-5% of qualified visitors into applications. Without one, you are relying on prospects to call or email on their own. Most will not.

The Fix

We built a full VSL outline for the Startup Coaching program. Section by section. The hook, problem, mechanism, proof, offer breakdown, and the $100K guarantee positioned as the closer. See Deliverable 2 below.

Gap 3: 20,000+ Past Attendees With No Email Nurture

Revenue Leak +

What We Found

Over 20,000 dentists have attended Scott Leune seminars. That is one of the largest warm audiences in dental coaching.

There is no visible email capture mechanism on scottleune.com. No lead magnet. No newsletter signup. No webinar registration funnel. No post-seminar follow-up sequence.

Every dentist who attends a seminar and is not ready for coaching walks away with no automated follow-up. No drip sequence. No case studies landing in their inbox. No bridge from "great seminar" to "I should apply for coaching."

What This Costs You

If just 1% of past seminar attendees (200 dentists) converted to coaching over the next 12 months at a $15,000 coaching fee, that is $3,000,000 in revenue sitting in an audience that has no nurture system.

Even a simple 5-email post-seminar sequence would capture the warmest leads while their motivation is highest. Right now, that window closes and there is no system to reopen it.

The Fix

We built a 5-email post-seminar nurture sequence. Each email moves the attendee one step closer to coaching enrollment. See Deliverable 3 below.

Gap 4: Coaching Landing Page Undersells a $100K Guarantee

Conversion +

What We Found

The Startup Coaching page on scottleune.com has no visible pricing, no detailed program breakdown, no testimonials, no FAQ, no application CTA, and no conversion elements.

For a program that guarantees $100,000 in construction and rent savings or a full refund of the consulting fee, the page communicates almost none of this. A dentist considering a $15,000-$50,000 coaching investment lands on a page that looks like a blog post.

Scott Leune has helped launch 400+ dental startups and supported 20,000+ dentists. The credentials are there. But the page does not reflect any of it.

What This Costs You

Every dentist who visits this page and does not apply is a lost coaching client. The page does not educate. It does not overcome objections. It does not build urgency. It does not make the $100K guarantee the centerpiece of the pitch.

A well-built coaching landing page with a clear offer, social proof, and a structured application CTA can double or triple application rates from the same traffic.

The Fix

We rewrote the entire Startup Coaching landing page. Complete copy from headline to CTA. See Deliverable 4 below.

Paid Acquisition Strategy + 3 Ad Scripts

A complete paid advertising plan for Scott Leune Education. Platform, budget, targeting, ROI model, and 3 scripts ready to film.

Click each section below to expand the full content

Why Paid Traffic Makes Sense for Scott Leune Education

Strategy +

Scott Leune Education has something most businesses spend years trying to build: authority. Named one of the 30 most influential people in dentistry. 400+ dental startups launched. 20,000+ dentists trained. A $100K savings guarantee on coaching.

Right now, the only people who know about Scott Leune Education are the ones who already found you through word of mouth, a PR release, or someone else's podcast.

Paid ads change that equation. Instead of waiting for dentists to find you, you put your message in front of dentists the moment they start thinking about opening a practice, growing their practice, or finding a coach.

Why the Timing Is Right

  1. The audience is already on Meta. Dentists scroll Facebook and Instagram daily. Dental Facebook groups have hundreds of thousands of members. This is where your buyers spend time.
  2. Your authority is the ad. Most advertisers struggle because they have no credibility. You have 20 years of it. Your ad does not need to convince anyone you are good. It just needs to make them aware you exist.
  3. Your competitors are already there. ACT Dental, Productive Dentist Academy, and others run paid campaigns targeting the same dentists you want. Every day without ads is a day they reach your potential clients first.
  4. Your economics support it. A seminar ticket costs $1,000-$3,000. A coaching engagement is $15,000-$50,000. Even at a $200 cost per lead and 5% close rate, every $4,000 in ad spend produces a $15,000+ client.

Platform Recommendation

Primary: Meta (Facebook + Instagram)

  • Dental professionals are highly active on Facebook (group engagement, industry discussions)
  • Instagram works for authority-building content and retargeting
  • Meta's targeting allows you to reach practice owners, associate dentists, and dental entrepreneurs specifically
  • Video ads perform best for coaching/seminar offers because they convey authority instantly

Secondary (Phase 2): YouTube Ads

  • Podcast content can be repurposed into pre-roll ads
  • YouTube reaches dentists searching for practice management content
  • Lower competition than Meta for dental coaching ads

Budget Framework

Phase 1 (Testing): $3,000-$5,000/month - 3-4 ad variations running simultaneously. Goal: find the winning angle and audience. Expected: 15-25 qualified leads/month. Timeline: 30-60 days of testing.

Phase 2 (Scaling): $8,000-$15,000/month - Scale winning ads, add new angles. Expected: 40-75 qualified leads/month as cost per lead drops.

Phase 3 (Full Scale): $20,000+/month - Multi-platform (Meta + YouTube). Full retargeting funnel. Fill every seminar seat + coaching waitlist.

ROI Model

Metric Conservative Moderate Aggressive
Monthly ad spend$5,000$10,000$20,000
Cost per lead$250$200$150
Leads/month2050133
Applications/month41340
New clients/month1412
Monthly revenue$25,000$93,750$300,000
ROAS5x9.4x15x

Even the conservative model produces a 5x return. This does not include seminar ticket revenue, coaching upsells, or lifetime value from referrals.

Ad Script 1: "The $100K Guarantee"

Ad Creative +

Angle: Lead with the guarantee. No dental coach offers this. It is the sharpest differentiator.

Format: Talking head, 60-90 seconds. Scott sitting at a desk or standing in front of a dental office.

Hook (0-5 seconds)

"I will save you $100,000 on your dental startup. If I don't, I will refund every dollar you paid me."

Body (5-45 seconds)

"My name is Scott Leune. Over the past 20 years I have launched over 400 dental startups across the country.

Most dentists overpay on construction by $80,000 to $150,000 because they do not know what to negotiate. They sign leases that cost them $200,000 more than they should over 10 years. They pick the wrong location and spend 3 years trying to recover.

I have seen it happen 2,000 times. So I built a coaching program that fixes all of it before you sign anything.

Site selection. Lease negotiation. Construction management. Equipment purchasing. Marketing. Hiring. Every piece of launching a practice, handled.

And if my coaching does not save you at least $100,000 in startup costs, I refund my entire fee. No questions."

CTA (45-60 seconds)

"If you are opening a dental practice in the next 12 months, click the link below to see if you qualify. I only take a limited number of startups per quarter."

Visual notes: Clean, well-lit. No fancy editing needed. Confidence and authority carry this script. The guarantee is the hook and the close.

Ad Script 2: "20,000 Dentists Can't Be Wrong"

Ad Creative +

Angle: Social proof at scale. The numbers speak for themselves.

Format: Talking head with b-roll cuts of seminar footage, 45-60 seconds.

Hook (0-5 seconds)

"20,000 dentists have gone through my training. Here is what they all had in common before they started."

Body (5-40 seconds)

"They were all smart. They all went to great dental schools. And they were all losing money they did not have to lose.

Overpaying on supplies by 30%. Running a team with no systems. Doing $800,000 a year when the practice across the street does $2 million with the same number of chairs.

The difference is not clinical skill. It is business systems.

I have spent 20 years building the systems that turn a struggling practice into a $2 million practice. 400 startups launched. Named one of the 30 most influential people in dentistry. Not because of marketing. Because the systems work."

CTA (40-60 seconds)

"My next Practice Management Mastery seminar is coming up. One day. Every system I teach. Link below to register before it fills."

Visual notes: Start on Scott's face for the hook. Cut to b-roll of packed seminar rooms, dentists taking notes, handshake moments. Back to Scott for the CTA.

Ad Script 3: "Your Dental School Didn't Teach You This"

Ad Creative +

Angle: The education gap. Every dentist feels this. Dental school teaches clinical skills but zero business skills.

Format: Talking head, 45-60 seconds. Casual, direct to camera.

Hook (0-5 seconds)

"Dental school taught you how to do a root canal. It did not teach you how to run a business."

Body (5-40 seconds)

"You graduated with $300,000 in debt and zero knowledge of how to read a P&L, negotiate a lease, hire an office manager, or market a practice.

And then someone told you to just focus on being a great dentist and the business will take care of itself.

It does not work that way. I have seen 20,000 dentists learn that the hard way.

The ones who figured out the business side early are doing $1.5 to $2 million a year with 3 day work weeks. The ones who did not are still grinding 5 days a week doing $600K and wondering where the money goes."

CTA (40-60 seconds)

"I teach a one-day seminar that covers everything dental school skipped. Practice management, team systems, profitability, growth. One day, and your entire approach changes. Click the link to see the next one near you."

Visual notes: Informal energy. Like Scott is talking to a friend who just opened a practice. No corporate feel.

VSL Funnel Outline: Startup Coaching Enrollment

A complete video sales letter script and funnel map for the Startup Coaching program. 12-15 minutes. Built around the $100K savings guarantee.

Click each section below to expand the full script

Funnel Map

Architecture +

Traffic Sources

  • Meta Ads (primary)
  • YouTube Ads (phase 2)
  • Podcast CTA
  • Post-seminar email sequence
  • Organic social

VSL Page

scottleune.com/startup (or dedicated landing page). Contains the VSL video, key bullet points, the $100K guarantee, and an application button. No navigation. No distractions. One path forward.

Application Form

5-7 questions: name, practice stage (planning / lease signed / under construction), target location, timeline, biggest concern. This qualifies the lead and gives Scott context for the strategy call.

Strategy Call

15-30 minute call. Scott reviews their application, walks through how coaching applies to their specific situation, and presents the offer. Close or schedule follow-up.

Section 1: Hook (0-45 seconds)

VSL Script +
Script

"If you are thinking about opening a dental practice in the next 6 to 18 months, the next 12 minutes could save you $100,000. I am not exaggerating. I have done this for over 400 dentists, and the average savings on construction and rent alone exceed $100,000.

My name is Scott Leune. I have been launching dental startups for 20 years. And I am going to show you exactly why most dentists overspend by six figures before they even see their first patient."

Section 2: Problem (45s - 3 min)

VSL Script +
Script

"Here is what happens to most dentists who decide to open a practice.

You find a location you like. You sign a lease. You hire a contractor. You buy equipment. You open the doors.

Six months later you realize the lease is $200,000 more than it should be over 10 years. The construction cost $80,000 more than the dentist two miles away who opened the same size practice. Your equipment vendor sold you $40,000 worth of stuff you did not need. And your marketing is a referral from your aunt.

Nobody told you what to negotiate. Nobody told you what the real numbers should look like. And by the time you figure it out, the money is gone.

This is not a rare story. This is the story of almost every dentist who opens a practice without guidance. I have seen it happen more than 2,000 times."

Section 3: Agitation (3-5 min)

VSL Script +
Script

"The worst part is that you do not know what you do not know.

You think $400,000 in construction is normal because that is what the contractor quoted. You do not know that the dentist across town paid $280,000 for the same buildout because they knew how to negotiate.

You think a 10-year lease at $28/sqft is fair because the landlord said so. You do not know that with the right negotiation you could have gotten $22/sqft with 6 months of free rent and a $100K tenant improvement allowance.

You think you need a $150,000 equipment package because the sales rep told you so. You do not know that $90,000 covers everything you actually need for year one.

Every one of these decisions happens in the first 90 days of starting your practice. And every one of them follows you for the next 10 years.

A $100,000 mistake on a lease compounds. You pay it every month for 10 years. A $50,000 overspend on construction is cash you cannot put into marketing or hiring. These are not mistakes you recover from quickly."

Section 4: The Solution (5-7 min)

VSL Script +
Script

"That is why I built Startup Coaching.

I have personally overseen the launch of over 400 dental practices. I know what every line item should cost. I know what every lease term should look like. I know which equipment you need on day one and which you can add in year two.

Here is how it works.

Site Selection. Before you sign anything, we analyze your market. Demographics, competition density, traffic patterns, visibility, accessibility. I will tell you which locations will produce a $2M practice and which ones will cap you at $600K. This is not guesswork. I have the data from 400 launches.

Lease Negotiation. I review every lease term. Base rent, CAM charges, tenant improvement allowances, personal guarantees, exclusivity clauses, renewal options. Most dentists negotiate none of these. We negotiate all of them. The average savings here alone often exceed $50,000 over the life of the lease.

Construction Management. I tell you what your buildout should cost per square foot. I review contractor bids. I identify where you are being overcharged. I have seen dentists save $40,000 to $120,000 on construction just from this review.

Equipment Strategy. I tell you exactly what to buy and what to skip. No dentist needs a $150,000 equipment package on day one. I will show you the $85,000 setup that covers everything you need and leaves $65,000 for marketing and cash reserves.

Marketing and Growth Systems. Once the practice is built, I help you set up the patient acquisition systems that drive 100+ new patients per month. Not theory. The same systems that produce $2M practices across the country.

Team Hiring and Operations. I help you build your team, set up scheduling systems, and implement the management frameworks that let you focus on dentistry while the business runs itself."

Section 5: Proof (7-9 min)

VSL Script +
Script

"This is not a new program I am testing. I have been doing this for 20 years.

400+ dental startups launched across the country. 20,000+ dentists trained through my seminars and coaching. Named one of the 30 most influential people in dentistry by Dentistry Today.

I created the strategies that every other dental startup coach uses. Breakaway Seminars, which I founded, produced more successful dental startups than any program in history. Dental Whale, which I co-founded, grew to include the largest dental repair franchise in North America, multiple practice management companies, and an 80-practice dental support organization.

Now I do this independently. Smaller scale. More personal. Direct access to me.

The dentists who go through this program typically save $100,000 to $200,000 in startup costs. That is not a marketing claim. I guarantee it."

Section 6: Offer + Guarantee (9-11 min)

VSL Script +
Script

"Here is what you get with Startup Coaching.

Direct, one-on-one coaching with me through every phase of your startup. Site selection. Lease negotiation. Construction oversight. Equipment strategy. Marketing setup. Team building. Operations systems.

You get my 20 years of dental startup experience applied directly to your practice. Not a group call. Not a course. Me, working on your specific situation.

And here is the guarantee.

If my coaching does not save you at least $100,000 in calculated construction and rent costs, I will refund my entire consulting fee. Every dollar. No questions.

I can make that guarantee because I have done this 400+ times. I know what the numbers should look like. And I know that the savings will far exceed what you pay me."

Section 7: Close (11-13 min)

VSL Script +
Script

"If you are opening a dental practice in the next 6 to 18 months, this is the highest-ROI decision you will make.

Not because of what I charge. Because of what you will not have to pay.

The application takes 3 minutes. I review every application personally. If you are a good fit, we will get on a 15-minute strategy call where I will walk you through exactly how the program works for your specific situation.

I only take a limited number of startups per quarter to make sure every client gets my full attention. If the slots are full when you apply, I will put you on the waitlist for the next opening.

Click the button below to apply now."

Post-Seminar Email Nurture Sequence

5 emails that turn seminar attendees into coaching applicants. Written in Scott's voice. Implementation-ready.

Click each email below to read the full copy

Email 1: The Day-After Follow-Up

Day 1 +

Email 2: Bonus Value

Day 3 +

Email 3: The Coaching Bridge

Day 7 +

Email 4: The Proof

Day 14 +

Email 5: The Direct Ask

Day 21 +

Startup Coaching Landing Page Copy

Complete landing page copy for the Startup Coaching program. Ready to implement on WordPress. Every section written, from headline to final CTA.

Click each section below to read the full copy

Headline + Hero Section

Above the Fold +

Headline

How Dentists Save $100,000+ on Their Startup (Guaranteed)

Sub-headline

Dr. Scott Leune has launched 400+ dental practices. His Startup Coaching program handles site selection, lease negotiation, construction management, equipment purchasing, marketing setup, and team building. If his coaching does not save you at least $100K, he refunds his entire fee.

CTA Button

[APPLY FOR STARTUP COACHING]

Problem Section

Copy +
Copy

Opening a dental practice is the biggest financial decision of your career. Most dentists get it wrong.

You graduated dental school with $300,000 in student debt and zero training on how to run a business.

Now you are about to spend another $300,000 to $600,000 opening a practice. And every decision you make in the next 90 days will follow you for the next 10 years.

The contractor quotes you $400,000 for a buildout. Is that fair? You have no idea. It could be $120,000 too high and you would never know.

The landlord offers you a 10-year lease at $28/sqft. Is that market rate? You have never negotiated a commercial lease before.

The equipment rep puts together a $150,000 package. Do you need all of it? You do not know what you can skip for year one.

Every one of these decisions has a right answer. But most dentists learn the right answer after they already paid the wrong price.

What's Included Section

Copy +
Section Header: Everything You Need to Launch a Profitable Practice. Handled.

Site Selection Analysis
Before you sign anything, we analyze your market. Demographics, competition density, traffic patterns, visibility scores, and growth projections. We identify which locations will produce a $2M practice and which ones will cap you at $600K. Data from 400+ launches backs every recommendation.

Lease Negotiation Support
We review every term in your lease. Base rent, CAM charges, tenant improvement allowances, personal guarantees, exclusivity clauses, renewal options, rent escalations. Most dentists negotiate zero of these. We negotiate all of them. Average savings: $50,000+ over the lease term.

Construction Management
We tell you what your buildout should cost per square foot based on your market. We review contractor bids. We flag overcharges. We have seen dentists save $40,000 to $120,000 just from this step.

Equipment Strategy
We build your equipment list based on what you actually need for year one. No $150,000 starter packages when $85,000 covers everything. That $65,000 difference goes into marketing and cash reserves instead.

Marketing Launch System
We set up the patient acquisition systems that drive 100+ new patients per month from day one. The same systems used across 400+ startup launches. Not theory. Proven playbooks.

Team Hiring and Operations
We help you hire your first team, set up scheduling systems, and implement management frameworks. You focus on dentistry. The business runs on systems.

One-on-One Coaching with Scott Leune
Direct access to Scott Leune throughout your entire startup process. Not a group call. Not a course. Personal guidance from someone who has launched more dental practices than anyone in the country.

The $100,000 Savings Guarantee

Copy +
Copy

If Scott Leune's coaching does not save you at least $100,000 in calculated construction and rent costs, your entire consulting fee is refunded. Every dollar. No questions. No fine print.

This guarantee exists because the savings are that predictable. After 400+ launches, the patterns are clear. Dentists overpay on construction, leases, and equipment by $100,000 to $200,000 when they do not have experienced guidance.

The guarantee is simple: you will save more than you spend, or you pay nothing.

Social Proof Section

Copy +
The Track Record

400+ dental startups launched across the country

20,000+ dentists trained through seminars and coaching

Named one of the 30 most influential people in dentistry

$800M+ saved in startup costs for coaching clients

Founded Breakaway Seminars (the largest dental startup education program in history)

Co-founded Dental Whale (grew to include an 80-practice DSO)

Partnered with 19 industry leaders for 2026 including Bank of America and EisnerAmper

FAQ Section (6 Questions)

Copy +
How much does Startup Coaching cost?
Pricing depends on the scope of your startup. Apply to discuss your specific situation. Whatever the fee, the $100K savings guarantee means you will come out ahead or pay nothing.
When should I start coaching?
Ideally 6-18 months before you want to open. The earlier we get involved, the more money we save you on site selection and lease negotiation. But even if you have already signed a lease, there are significant savings available on construction, equipment, and operations.
I am buying an existing practice, not starting from scratch. Does this apply?
Yes. Acquisitions involve lease renegotiation, equipment evaluation, operational restructuring, and marketing rebuilds. Many of the same principles apply.
How much of Scott's time do I get?
This is one-on-one coaching. Scott reviews your lease terms, construction bids, equipment lists, and business plan personally. Limited spots per quarter to ensure every client gets full attention.
What if I already have a contractor and location?
We review what you have. If the numbers are right, great. If they are not, we flag the issues before you commit. Most dentists find $30,000-$80,000 in savings even after they have started the process.
How is this different from other dental coaching?
Most dental coaches teach practice management. Scott Leune teaches that too. But Startup Coaching is specifically built for the launch phase, where the biggest financial decisions happen and the biggest mistakes are made. No other program offers a $100K savings guarantee because no other coach has the data from 400+ launches to back it up.

Application CTA Section

Copy +
Copy

Ready to save $100,000+ on your dental startup?

The application takes 3 minutes. Scott reviews every application personally. If you are a good fit, you will get a 15-minute strategy call to discuss your specific situation.

Limited spots per quarter. Apply now to secure your place.

[APPLY FOR STARTUP COACHING]

Want Us to Build and Run This Entire System?

Everything above is yours. If you want CRD Marketing to implement it, let's talk. 15 minutes.

Book a 15-Minute Call or email colin.d@crdmarketing.com